Introducing Ripple Brands: Scaling Purpose Without Sacrificing Soul
- craig0477
- Aug 12
- 2 min read
At Ripple Brands, we believe the best brands aren’t always the biggest—yet. They’re built with passion, grit, and a mission that matters. Their purpose is to do good first. But, when it’s time to scale, even the strongest founders can face a crossroads: how do you grow your brand without compromising its purpose?
That’s the question Ripple Brands was created to answer.
A New Chapter for Purpose-Driven Brands
Ripple Brands was founded by Craig Kohrs and Ryan Mifsud, the team behind Velocity Capital Partners. Over the years, they witnessed a recurring challenge: incredible, mission-led product companies would hit a ceiling—not because their purpose faded, but because they lacked the systems, capital, or leadership to grow sustainably.
So they built Ripple Brands as a different kind of partner—one that scales brands with integrity, not in spite of it.
We're Not a Holding Company—We're a Force Multiplier
At Ripple, we acquire purpose-driven product companies and help them thrive in their next chapter. We don’t strip away the mission. We double down on it.
Through our Making Waves™ System, we combine operational excellence, strategic investment, and brand stewardship to amplify what already makes a brand meaningful.
Our current portfolio includes purpose-first companies like:
WATR, (www.wearetheripple.com) which funds clean water projects with every drinkware purchase
Headbands of Hope, (www.headbandsofhope.com) which brings joy and headbands to children with cancer
These brands aren't just surviving—they're scaling with heart.
Why Founders Partner With Ripple?
If you’re a founder thinking about your next chapter, you might be wondering:
Will my brand still stand for what I built it to be?
Will someone take care of my team, my customers, my mission?
Will this growth actually feel aligned with my values?
Ripple Brands was built for these exact questions. We work quietly behind the scenes to protect your brand’s soul while giving it the structure and scale it needs to grow. This isn’t about flipping companies—it’s about building legacies that last.
Let’s Build Something Bigger—Together
We’re on a mission to prove that doing good and doing well don’t have to be at odds. In fact, we believe they’re mutually reinforcing.
If you're a founder of a purpose-led product company and you're ready to explore what's next, we'd love to hear from you.
Contact us to see if Ripple Brands might be able to scale your brand and your mission.
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